FAQ

Digital loyalty reward cards are modern electronic versions of traditional paper cards with stamps, stored on the user's phone, with a very large number of advantages compared to previous systems.

In the case of our Top Loyalty platform, it is a web mobile application that does not need to be installed because it is on the cloud. Customers take it to stores on their mobile devices to get discounts and free items or services.

Fizičke kartice vjernosti su prošlost – digitalne kartice imaju veliki broj prednosti. Pogledajte rezultate nekih istraživanja:

  • 67% of consumers reveal that they in some way prefer digital loyalty cards over physical loyalty cards. (2020 data)
  • Compared to traditional loyalty programs, digital loyalty programs offer greater flexibility and convenience
  • From the business owner's point of view, when they start digitalization, they don't have to worry in about printing cards and distributioni. With a few clicks on the loyalty app, users can create virtual cards and send them to their potential customers in just minutes.
  • From a user's perspective, it's much easier to manage loyalty cards from different brands in one app.
  • Još jedna prednost je praktičnost nošenja kartica. Kada klijentima date karticu vjernosti, postoji mogućnost da je izgube, a neki će je zaboraviti ponijeti sa sobom. Još veća prednost: u mobitelu korisnik može imati nekoliko desetina kartica vjernosti. Zamislite situaciju nositi ih u obliku plastičnih kartica u novčaniku.
  • Taking up space in your wallet – a huge advantage for digital versions
  • For physical cards, there is a waste of time during registration – the client needs to come to the location where the cards are issued and provide information and wait for it to be made – for digital ones, he just scans the QR code or where to be and everything ends immediately
  • Digital loyalty cards reduce all the inconveniences and make loyalty cards easy to carry and use. Loyalty apps are also very interactive, intuitive and practical.
  • If you're a business owner, it's high time you integrated a digital membership card into your loyalty program as customer preferences shift from physical to digital. 
  • In 2018, CodeBroker researched loyalty programs and found that approximately 97% of millennials engaged in loyalty programs through their smartphones.
  • Unlike physical loyalty cards, digital alternatives are more environmentally friendly and users will never lose them. But that's just a glimpse of how digitalization can improve your business.

A loyalty program is a marketing, customer engagement and customer retention strategy used to encourage customers to keep coming back to your store and buy again. This includes rewarding your loyal customers for actions such as buying from you and referring your brand to other people.

At the same time, it also serves to attract new customers.

Digitalna kartica vjernosti ne samo da povećava zadržavanje kupaca, već digitalne funkcije kao što su digitalne marketinške poruke, automatske obavijesti o geo-lokaciji, statistike uživo i još mnogo toga može biti neprocjenjivo za mnoga moderna poduzeća.

Yes! If you actively promote loyalty cards in-store and if applicable online. Statistics show that businesses that promote their loyalty cards increase their overall sales by an average of 30%, easily covering costs!

Customer loyalty programs are one of the most effective strategies for retaining customers and preventing them from leaving for your competition. Customers are more likely to stick with a brand that motivates them. By rewarding your customers for shopping with you and personalizing their experience, you encourage them to buy from you again

Programi vjernosti kupaca izvrstan su način da se kupci vraćaju po još. Kupci kupujuj od trgovaca koji nude personalizirane povlastice i nagrade jer se osjećaju cijenjenima. Dodatno, u ljudskoj psihi je da vole razne tipove igara, naročito ako dobijaju nagrade.
Vjerni kupci također mogu preporučiti svojim prijateljima i porodici, poboljšavajući tako marketing usmeno.

Retaining customers is at least 5 times cheaper than acquiring new customers, and only a 5% increase in customer retention can increase profitability by 25-95%. Customer loyalty directly improves the bottom line and increases business growth, which makes it a priority for every company.

Every brand and every sale, regardless of type, size and industry, needs a loyalty program. Loyalty program is a powerful marketing tool for retaining existing and attracting new customers that helps businesses to drive customer loyalty and achieve business growth. span>

Provedba programa vjernosti postala je popularna strategija vodećih svjetskih brendova. Neke od glavnih robnih marki s programima vjernosti su Starbucks, Reebok, Disney, IKEA, McDonald's, DM Marketi, Hilton, Accor, Hyatt i ogroman broj drugih.

Although each loyalty program is unique depending on the business and customers, there are several elements that every customer loyalty program should have.
The loyalty program should be digital and have a reward system based on points.
It is recommended to offer multiple prizes and arrange them so that the user can get to simpler prizes as quickly as possible.
It is very important to have the ability to promote on different channels, such as push notifications, email, social networks and more.

When customers complete certain tasks, such as purchasing a product for a certain amount or recommending a brand or product to someone else, they receive an incentive in the form of reward points. Customers can then use these reward points to get discounts or redeem exclusive items.

Customers use the Top Loyalty mobile platform, where collected reward points are recorded, to claim a prize or receive discounts and other benefits.

When claiming the prize, the number of points spent to get the prize is deducted from the balance.

Using it is incredibly simple: The user scans the QR code in the facility or on one of the networks, writes the nickname and email address in the fields that appear on the screen.

He receives an email with a password and is ready to receive reward points.

When he spends a certain amount, he shows his mobile screen to the cashier, and when he collects enough points for a reward, he also just shows his mobile screen to the cashier.

AND THAT'S ALL.

On the other hand, the cashier just scans the QR code on the user's screen and adds points in the first case, and subtracts them in the second.